On October 19, 2026, Eugenia Kuyda opened Wabi 2.0 to everyone. Kuyda founded Replika, the AI companion app, and left as its CEO last year to start Wabi. TechCrunch's Rebecca Bellan reported the launch in an exclusive interview with her.

What Wabi does

TechCrunch describes Wabi as a personal AI assistant that works like a messaging app. Instead of one long chat, you keep separate threads for different jobs and goals. Inside each thread, Wabi can build small custom apps, like a weight-loss tracker in a health thread or a list of kids' events nearby in a family thread.

The big change in 2.0, according to TechCrunch, is that the assistant decides which apps to build. Kuyda says that once you connect your email, Wabi sets up a batch of threads and apps on its own. You can ask for more.

That is a shift. When TechCrunch covered Wabi last year, it was more of a social platform where people built mini apps with prompts and shared them. Kuyda told TechCrunch people liked personal software but did not want to spend time building it.

Built for groups

Threads can be shared and work as group chats. Kuyda showed TechCrunch a thread with her boyfriend that tracks live music, restaurant ideas, shared calendar events and books they are reading together. "I don't think anyone has yet cracked multiplayer," she said.

She says each person chooses what to share in a chat, from calendar details to bank account information. Access is limited to that chat, and everyone in it can see when someone's personal information is requested, Kuyda told TechCrunch.

Wabi's own site makes the same pitch, calling it "the AI assistant you use together." It also mentions home screen widgets for iOS and Android, and says you can start on a computer and pick up on your phone.

The competition, in Kuyda's words

Kuyda compares Wabi to Muse and Instinct, two other personal AI assistants. She argues that keeping everything in a single thread gets worse over time because the context piles up. "It's doing what Instinct and Muse do, but it also has all these apps," she told TechCrunch.

Privacy and price

Kuyda says Wabi is SOC 2 compliant, meaning outside auditors have checked its security controls. She says it runs entirely in the cloud and most user data is stored in the U.S.

Wabi is free for now. TechCrunch reports the company has not settled on a business model, and Kuyda says it is in talks to raise more money.

Source: TechCrunch